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World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy
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Amazon.com Review
Businesses are jumping on the Web at lightning speed -- but being first and being best are very different. This is a non-technical but very useful book written by a marketer, for marketers. No nonsense, no technobabble, and plenty of real-world case studies. Introduces executives to the World Wide Web Helps marketers set realistic goals for online marketing Explains how to create interesting and interactive Web pages Teaches how to get useful feedback and provide customer service Examines the future of online marketing In a world crowded by thousand-page Internet books, this marketing-oriented title is the choice for anyone who wants to spend more time doing business than turning pages. Imbued with a practical perspective, and filled with advanced marketing techniques.
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From the Publisher
Written for the marketing professional, this book shows how to use the World Wide Web on the Internet to promote products and services and how to create a corporate Web site. Uses screen shots of the latest Web sites to demonstrate what works and what doesn't. Feature interviews with marketing professionals who have extensive experience on the Internet. Includes specific examples of winning techniques which will make a marketing professional successful.
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Product details
Paperback: 352 pages
Publisher: Wiley; 1 edition (November 3, 1995)
Language: English
ISBN-10: 0471128430
ISBN-13: 978-0471128434
Product Dimensions:
7.6 x 0.9 x 9.3 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#12,537,833 in Books (See Top 100 in Books)
I found this book disappointing. It is somewhat out of date now (so much has happened in the last few years). I was hoping it would teach me something new, and it didn't. It desparately needs updating for the late 1990s
This book don't have any academic value. Sterne makes a lot of statements and claims, but he can't really show any form of proof. They are just his personal opinions.
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